“We do it for you”

One enthusiastic visitor to the Genlighten booth today suggested we need a new sign… a big one to go behind the booth that says simply “We do it for you!”

I’ve shied away from that use case so far… the person who is really stuck and tired of being stuck and just wants someone to helicopter them beyond the research obstacle they’re facing.

I see that as the province of the true professional rather than the lookup provider. But what this potential customer seemed to be saying was that there’s a document-focused version of hiring a professional, and that it sounded like we were planning on fulfilling that need. And she liked that. Hmm…