A Nice Little Niche

Microcopy is extremely contextual…that’s why it’s so valuable. It answers a very specific question people have and speaks to their concerns right on the spot.

Here are some… examples:

* When signing up for a newsletter, say “this low-volume newsletter”
* When people add their emails, say “we hate spam as much as you do”
* When subscribing for something free, say “you can always unsubscribe at any time”
* When storing customer’s information, say “You can export your information at any time”
* If offering optional account creation, say “If you create an account, you’ll be able to track your package”

All of these microcopy examples have one thing in common: they help to alleviate concerns of would-be customers. They help to reduce commitment by speaking directly to the thoughts in people’s heads. That’s why this copy can be so short yet so powerful.

From Joshua Porter, Writing Microcopy, on his Bokardo blog