If your goal is to have a huge company and sell $100,000,000 of software per year, you’re going to have a tough time. You’ll almost certainly fail, it will take years, it will take cooperation among many people you haven’t yet met or hired, it will take a massive market, it will take beatable competitors, and it will probably take debt and/or investors. And yeah, a down economy could be your undoing.
But if your goal is to run a smaller successful business and be independently wealthy, it’s different. If you’d be happy making $1,000,000/year or even $200,000/year many potential problems fall away. A small, focused market changes the rules.
from Jason Cohen, Too small to fail: How startups can grow in recessions, on the “a smart bear” blog.
Right now, I’d be thrilled making $100,000/year, believe me.