A Nice Little Niche

At first, entrepreneurship is a Faith-based initiative. There is no certainty about a startup on day-one. You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. You leave the comfort of your existing job, convince a few partners to join you and you jump off the bridge together.

However, successfully executing a startup requires the company to become Fact-based as soon as it can.

from Steve Blank’s blog post today entitled Faith-Based versus Fact-Based Decision Making.