Killing the troll isn’t easy, but you have to do it if you want to monetize your site.
Trustworthiness, transparency, credible authority, lots of high-value content, and just plain old decency are your best weapons.
Everything on your site needs to show that you can be trusted. Real contact information. Showing your photograph. Displaying seals for anti-hacker technology and the Better Business Bureau on your shopping cart. FAQs that actually answer questions. Clear, reassuring calls to action.
So let’s declare war on the trolls. Be extraordinarily trustworthy. Show your value. Put your customers first. Keep your promises.
The troll is tough and hard to kill. But with dedication and commitment, we can chase him off to go wreck somebody else’s business.”—from The #1 Conversion Killer in Your Copy (And How to Beat It) by Sonia Simone on CopyBlogger